Module/Course Description

Course Title: Principles of Psychology

Course Code: UU-PSH-1000-BBA

Programme: Bachelor of Arts (BA) in Business Administration - MW - BL

Credits: 3.00

Course Description:

Objectives of the Course:

  1. define and/or identify the content of psychology
  2. explain the applicability of psychology to one’s own specific major field
  3. examine all major theoretical perspectives and translate the empirical methods and data regarding all topics that are involved
  4. evaluate the historical and current controversies and research methods in psychology.

Learning Outcomes:

  1. recall the relevant historical events leading to the development of psychology
  2. examine the major theoretical perspectives
  3. inspect critically the different perspectives in psychology
  4. elaborate the empirical methods in psychology
  5. differentiate the major advantages and disadvantages of the different research methods
  6. formulate an overview of the organization of the nervous system
  7. illustrate the processes involved in sensation and perception
  8. compare and contrast the different levels of consciousness
  9. assess the effects of major types of psychoactive drugs
10. utilize classical and operant conditioning theories, and complex learning phenomena
11. distinguish between the main human memory types and processes
12. formulate an overview of language acquisition

Prerequisites: UU-BA-IND100, UU-FNT-103


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