Module/Course Description

Course Title: Strategy

Course Code: UU-BBA-4020-BBA

Programme: Bachelor of Arts (BA) in Business Administration - MW - BL

Credits: 3.00

Course Description:

Objectives of the Course:

• make students aware of the various business disciplines
• how to integrate their knowledge
• apply this knowledge to the planning and managing of strategic business activities.
• explore the management and strategy concepts and analytical techniques
• build on and expose students to the general management ‘big picture’, thereby providing a cross-functional and strategic perspective.
• stress the interrelationships between different aspects of the organisation and the integrated nature of strategy.
• integrate their knowledge of the various business disciplines and to apply this knowledge to the planning and managing of strategic business activities.


Learning Outcomes:

• Analyse the external environment and its impact on the organisation
• Assess the internal environment and strategic change issues facing an organization
• Demonstrate knowledge and understanding of the business environment and strategic considerations it raises
• Apply theory, models, frameworks and decision-making tools to identify key issues and make recommendations based on your findings.
• Discuss the advantages and disadvantages of selecting and adopting various strategic options which characterize the competitive business environment.
• The ability to analyse case studies on aspects of strategic management

Prerequisites: UU-BA-IND100, UU-FNT-103

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