Module/Course Description

Course Title: Business Research Methods

Course Code: UU-BBA-4010

Programme: Bachelor of Arts (BA) in Business Administration - MW - BL

Credits: 3.00

Course Description:

Objectives of the Course:

· Provide an overview of the whole research process.
· Provide knowledge on both, qualitative and quantitative research methods.
· Understand the theoretical implications, role and importance of research for strategic and operational managerial practice and problem solving needs.
· Understand and apply all elements of the research process in the dynamic business environment.
· Identify the importance of working in teams and the role of each member within a research project.

Learning Outcomes:

1. Develop a research hypothesis (students should be able to understand the process of developing a research hypothesis which is primarily based on clarity, and include: identification of the four components that most research hypotheses have (subject group, treatment or exposure, outcome measure, and control group), selection between an on-sided and two-sided hypotheses, and use the hypothesis to guide the writing of the research protocol. A problem has to be clearly stated before it can be solved).
2. Consider the existing literature (students should be able to consider, evaluate and properly cite current research depending on the area they are investigating).
3. Distinguish different ways of empirical research and their implications and elaborate on empirical instruments (students will acquire the necessary knowledge of how to organize and systematically conducting empirical research, which may be separated in qualitative and quantitative research. Each form of empirical research offers its own perspective and follows its own procedures, such as questioning, eliciting behavior, observing / describing, experimenting, etc).
4. Elaborate empirical instruments such as questionnaires (students will have the knowledge to design and use empirical tools for conducting research surveys).
5. Work out statistical analysis considering basic statistic knowledge and interpret data (students will have the skills to use basic statistical methods and tools in order to analyze research data collected).
6. Write a proper report and present the results in an oral way (students will have the skills to write a proper report and present the data and findings of the research conducted).

Prerequisites: UU-BA-IND100, UU-FNT-103


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