Module/Course Description

Course Title: Hospitality and Transport

Course Code: UU-HRM-4040

Programme: Bachelor of Arts (BA) in Hospitality Management - MW - BL

Credits: 3.00

Course Description:

Objectives of the Course:

• Introduce students to the various fields of transportation relevant for the tourism industry:
• Land-based transportation (public transport, railroads, private car, etc.)
• Water based transportation (cruise and ferry industry, freight-ship-tourism, etc.)
• Airline-industry (scheduled flight, charter flight, low-cost-carrier, etc.)
• Familiarize students with the important role of transportation for destinations accessibility, internally as well as externally.
• Stress the changing framework-conditions for transportation
• Peak-oil
• Climate change
• Emissions trading
• Etc.
• Develop in students:
• awareness towards the need of the integrating of transportation in tourism development
• the ability to analyze and forecast possible transportation needs for a certain destination

Learning Outcomes:

1. provide an overview on all tourism relevant transportation sectors
2. manage transportation needs for certain destination
3. evaluate the role of transportation as tourism attraction
4. critically analyze the limits of further infrastructure development
5. articulate the consequences of steadily increasing transportation infrastructure

Prerequisites: UU-ACG-1000, UU-MKT-2000, UU-MAN-2010, UU-BBA-2000, UU-ENG-1000, UU-ENG-1001, UU-ENG-1005, UU-COM-1000, UU-MTH-1000, UU-MTH-1005, UU-MTH-2000, UU-MTH-3000, UU-HOM-1000, UU-HOM-1010, UU-HOM-2010, UU-HOM-2020, UU-HOM-3000, UU-HOM-3005, UU-HOM-3010, UU-HOM-3020, UU-HOM-4080, UU-HRM-2000, UU-HRM-2037, UU-HRM-2045, UU-HRM-3040, UU-HRM-3070, UU-HRM-4000, UU-HRM-2046, UU-BA-IND100, UU-FNT-103, UU-ACG-1001-BHM, UU-PSH-1000-BHM, UU-PSH-1100-BHM, UU-SOC-1000-BHM, UU-MAN-4000-BHM, UU-BBA-4020-BHM, UU-HRM-3030-BHM


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