Module/Course Description

Course Title: Research and Writing

Course Code: UU-BBA-2001

Programme: Bachelor of Arts (BA) in Business Administration - MW

Credits: 3.00

Course Description:

Objectives of the Course:

• provide students who are preparing for a career in business, social and applied sciences, engineering, and other technically and empirically oriented professions with
knowledge for applying written communication skills at the workplace
• make students aware of the principles and mechanics of formal and informal technical writing
• thoroughly discuss the various types of technical writing (e.g. resume, business letters with focus on job application letters, memos and reports)
• discuss the methods of primary research data collection (qualitative and quantitative), the structure of primary research papers and various documentation styles

Learning Outcomes:

1. create resumes, job application letters and memos
2. distinguish the usefulness and formats of different types of technical writing
3. write clearly, concisely, ethically and in a non-discriminatory way for maximum communication effectiveness
4. solve problems of biased language and wordiness in the form of short exercises
5. distinguish various writing, organizational and editing techniques
6. analyze and critically evaluate written materials composed by others
7. identify the processes of conducting primary research and the writing of primary research papers, including
a. various quantitative and qualitative methods of data collection
b. the structure of a primary research paper
c. various styles of source citation and documentation
d. ethics in data collection and writing
8. demonstrate increased self-awareness and self-confidence in writing through collaborative interaction with peers and through independent study

Prerequisites: UU-BA-IND100, UU-FNT-103


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