Module/Course Description

Course Title: Global and Digital Business

Course Code: UU-BBA-4002-MW

Programme: Bachelor of Arts (BA) in Business Administration - MW

Credits: 24.00

Course Description:

Module Description

The module makes students aware of the nature of international business in terms of culture, international trade and foreign investment worldwide. It thoroughly discusses the strategic and operational task requirements for working in an international, multinational or global company. Students will further study a variety of e-business models in the national and global context connecting individuals, businesses, governments and other organizations using online platforms. Students will study the management of information systems services from the point of view of the Chief Information Officer and examine alternative strategies and tactics available to management for value creation within e-markets.

Module Aim

The module aims to provide students with in-depth knowledge of the required skills and strategic and operational competences to operate in the international business arena, recognising the differentiation between established western economies, economies in transition and developing economies. This module further aims at enhancing students’ ability to work globally within an e-business strategy framework and develop strategic options for value creation utilizing information systems.

Module Learning Outcomes

After completing the module students should be able to:

  1. Explain the key concepts referring to international trade and globalization
  2. Analyze the influence of macro- and organizational environment on organizational and individual international management behavior
  3. Apply international communication skills
  4. Prepare strategies and operations to reduce and overcome barriers that hinder effective international co-operation between companies
  5. Analyze cross-functional and supply chain perspectives
  6. Compare international business knowledge and skills required to differentiate established western economies, economies in transition and developing economies
  7. Design and manage enterprise architecture through business and marketplace models for electronic communications and trading, including revenue models and transaction models available through online services
  8. Outline the hardware and software technologies used to build an e-business infrastructure within an organisation and with its partners including security issues.
  9. Analyse the concept of e-strategy at the corporate level, the business unit level and the operational level as well as the concept of value creation.
  10. Develop an e-business strategy framework
  11. Identify the main elements of supply chain management and their relationship to the value chain and value networks.
  12. Assess different options for integration of organizations’ information systems with e-procurement suppliers.
  13. Analyse the relation between e-business and e-marketing and outline an e-marketing plan.

Prerequisites: UU-BA-IND100, UU-FNT-103

Prerequisites Categories: Year 1, Year 2, Year 3

Typical Module duration: 7.0


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