Business Research Methods and ProjectModule Details

Module Description

The module provides an overview of the research process; it reviews qualitative and quantitative research methods, theoretical implications and the role and importance of research for strategic and operational managerial practice and problem solving. The student undertakes a research project and writes a report

Module Aim

The aim of this module is to give students an opportunity to: appreciate the research process; investigate a business problem in a scientific manner; apply conceptual knowledge in a practical situation; experience the art and science of conducting a study in a systematic way; and present research findings in the form of report.

Module Learning Outcomes

After completing the module students should be able to:

1. Develop a research topic, problem statement, and hypothesis 
2. Distinguish different research designs
3. Develop appropriate research instruments
4. Implement a research plan
5. Analyze data
6. Interpret data
7. Present a written report