Module/Course Description

Course Title: Leadership

Course Code: UU-PhD-803

Programme: Doctor of Philosophy (PhD) in Marketing Management - MW

Credits: 30.00

Course Description:

The leadership module encompasses a range of information related to leading, guiding, and influencing individuals or a group of people towards the achievement of a common goal. This module includes a summary of theoretical frameworks’ assessment of how leaders evolved during the years around business organizations, societal influences, and strategic decision-makings. By the end of the module students will be able to apply theoretical conceptualization of leadership modules to organizations; comprehend and apply different practices for leading, guiding, and influencing individuals or a group of people for a common goal; apply Information and Technology for supporting leadership' practices; develop team working skills through the completion of discussion forums of peers on a common week's activity; develop effective leadership strategies for appropriate decision making followed by the critical literature assessment of motivation in organizations; develop a better conceptualization of the evolution of Leadership in the 21st century, and; enhance a better understanding of the theoretical application of Transactional and Transformational Leadership.

 

Prerequisites: UU-PhD-801, UU-PhD-802, UU-D-IND100

Return

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third partiesCookie Policy