ProgrammesModule: Strategic Development
Course Title: Strategic Development
Course Code: UU-MBA-717-MW
Programme: Master of Business Administration (MBA) - Marketing - MW
In this module students will explore from a critical perspective, rational frameworks used in strategic analysis and planning. Furthermore, established and cutting-edge strategic models will be reviewed during the module. The module intends to develop a student’s analytical and diagnostic skills together with their ability to apply strategic theory and practice to a wide range of problems.
The aim of the module is to enhance a student's ability to direct and manage the development of business and corporate strategy in the contexts of complexity and change.
Module Learning Outcomes
After completion of the module students should be able to:
1. Apply a range of strategic tools, frameworks and concepts in the strategic development of an organization.
2. Evaluate the contribution of strategic frameworks in contemporary strategic management.
Prerequisites: UU-M-IND100, UU-FNT-203
Prerequisites Categories: -
Typical Module duration: 7.0