Module/Course Description

Course Title: External Communications Management

Course Code: UU-PSY702-MW

Programme: Master of Science (MSc) in Organisational Psychology - MW

Credits: 25.00

Course Description:

This module aims at providing students with an understanding of concepts and models of cognitive psychology. Types of external communication, global communication are analyzed in depth. At the same time the psychology of advertising, consumer behavior and marketing is examined in detail accompanied with research around external communication.

Prerequisites: UU-M-IND100, UU-FNT-203

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