Social Media and On-line BrandingModule Details

Module Description
During this module, students will be able to develop practical and analytical skills as well as experience in digital media marketing in order to implement a professional marketing plan. The course will also enhance the students’ transferable skills and give them an in-depth understanding of the social media and online branding industry.

Module Aim
This course aims at equipping students with analytical skills and experience in digital media marketing and develop transferable skills such as time management, business research, evaluation, presentation and strategic understanding of wider digital contexts.

Module Learning Outcomes
After completing the course graduates should be able to:
1. Articulate the language and context of digital media and its application across society and business
2. Analyse the different approaches to social media marketing processes and associated tools and techniques and evaluation
3. Apply risk management and mitigation and appropriate responses to intellectual property and legal issues
4. Apply a range of tools and techniques to identify your audience and apply them to your project
5. Analyse the link between project and personal and professional development.