Module/Course Description

Course Title: Innovation and Technology

Course Code: UU-MAN-3010

Programme: Bachelor of Arts (BA) in Business Administration - MW - BL

Credits: 3.00

Course Description:

Objectives of the Course:

  • Introduce of the important role of technology innovation in the Management strategy
  • Understand the theoretical knowledge underlying the technological change and theways firms come up with innovations
  • Provide an overview of the strategies that firms use to benefit from innovation
  • Understand the importance and role of formulating technology strategy;
  • Design, develop and integrate a strategic management of innovation and technology


Learning Outcomes:

1.understand the important role of technology innovation in the Managementstrategy (students should understand how technology evolves over time and theimplication of that evolution on companies)
2.understand the process of technological change; the ways that firms come up withinnovations; (students should be able to realize how companies come up withinnovations that meet the needs of their customers)
3.understand the strategies that firms use to benefit from innovation; (studentsshould be able to generate understanding to ways on how companies capture the valuegenerated from their investment in innovation)
4.understand the process of formulating technology strategy; (students will acquirethe necessary knowledge and understanding to develop a technology strategy)
5.use the core information systems management skills learned to design, developand integrate a strategic management of innovation and technology to enhancefirm performance: (students will have the necessary knowledge and skills toimplement a technology strategy)

Prerequisites: UU-BA-IND100, UU-FNT-103

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