Module/Course Description

Course Title: Event Management

Course Code: UU-HRM-2000

Programme: Bachelor of Arts (BA) in Hospitality Management - MW - BL

Credits: 3.00

Course Description:

Objectives of the Course:

• Conduct background research
• Create a design or ‘theme’ for your event
• Locate a suitable site
• Arrange quality food, décor and entertainment
• Plan transportation to and from the event
• Send invitations to guests
• Arrange any necessary guest accommodation
• Coordinate the activities of event personnel
• Supervise at the site on the day
• Conduct evaluations of the event

Learning Outcomes:

1. Conduct a research activity in order to better understand the client and the event;
2. Create a design theme that will complement the event under consideration;
3. Investigate options available for a either a pre-determined site or one that has yet to be decided;
4. Organize and arrange the appropriate catering, décor and entertainment;
5. Plan the necessary transport arrangements to and from the event;
6. Organize and send invitations to guests;
7. Arrange any necessary guest accommodation;
8. Coordinate the activities of the human resources involved in the event;
9. Effectively supervise the event on the day;
10. Conduct an evaluation of the event in order to highlight weaknesses for future improvement.

Prerequisites: UU-ACG-1000, UU-MKT-2000, UU-MAN-2010, UU-BBA-2000, UU-ENG-1000, UU-ENG-1001, UU-ENG-1005, UU-COM-1000, UU-MTH-1000, UU-MTH-1005, UU-MTH-2000, UU-MTH-3000, UU-HOM-1000, UU-HRM-2045, UU-BA-IND100, UU-FNT-103, UU-ACG-1001-BHM

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