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Module/Course Description

Course Title: Tourism Management

Course Code: UU-HRM-4001-MW

Programme: Bachelor of Arts (BA) in Hospitality Management

Credits: 24.00

Course Description:

Module Description

The module enables students be aware of all sectors of the tourism industry, including policy formulation, marketing, operations, finance, developing attractions and many more. The module also discusses the specific features of environmental management in the hospitality and tourism industry.

Module Aim

The module aims to equip students with an overview of the entire tourism industry and its composite sectors and in particular to appreciate environmental theories and the principles of environmental management as they the Hospitality and Tourism Industry.

Module Learning Outcomes

After completing the module students should be able to:

  1. Describe the composite sectors that form the tourism industry
  2. Identify the policies that streamline effective management of the tourism sectors
  3. Evaluate the significance of marketing, financing and human resources management as key factors for success in the tourism industry.
  4. Evaluate the management effectiveness of the tourism destinations
  5. Identify critical global environmental issues
  6. Explain the principles, theories and application of environmental management in the hospitality & tourism industry.
  7. Analyze the reasons why environmental management is increasingly important in the hospitality & tourism industry

Prerequisites: UU-BA-IND100, UU-FNT-103

Prerequisites Categories: Year 1, Year 2, Year 3

Typical Module duration: 7.0 Week(s)

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