Module/Course Description

Course Title: Business Research Methods

Course Code: UU-BBA-4010-MW

Programme: Bachelor of Arts (BA) in Economics and Business - MW

Credits: 24.00

Course Description:

Module Description
During this module, students will be introduced into various research methods in order to apply throughout their degree requirements. The specific module will be focused on business-related research and will involve undertaking a research project.

Module Aims
The aim of the module is to enhance students’ knowledge of both qualitative and quantitative research methods and how to apply these methods in business-related research.

Module Learning Outcomes
After completion of the module students should be able to:
1. Develop a research topic, problem statement, and hypothesis
2. Distinguish different research designs
3. Develop appropriate research instruments
4. Analyze data
5. Interpret data
6. Undertake Research Project
7. Present a written report

Prerequisites: UU-BA-IND100, UU-FNT-103, UU-ECO-4018-MW, UU-BBA-4015-MW, UU-ECO-4000-MW


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